10/31/2023 0 Comments House of quality word templateYou can use different colours for better clarity when comparing your product to several competing products on the market. For better visualization, you can connect the individual points to create a graph. The table for this is located at the right edge of the HOQ. A higher value means that your product is better received by potential customers. Anything below 3 means that your product performs worse than the competing product in terms of the aspect being compared. A rating of 3 equals an equivalent product. Once again, you can rate them on a scale of 1 to 5. In our example, the group of customers would assess how the functionality of the new product compares to the range of functions of competing products. Only one aspect of the customer requirements is compared at a time. A carefully chosen, representative group of customers compares your product with leading products on the market (or with several competing products). In the third step, you determine how your planned product compares to competing products.
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